Turn ad clicks into WhatsApp conversations.
Run Meta Click-to-WhatsApp Ads, let automation greet every new lead, and pass the promising ones to your team.
Animated demo with sample data
What you get
Customers start the chat
One tap on the ad opens WhatsApp with your business.
Instant automated follow-up
The AI chatbot or an automation replies in seconds.
Human team member joins in
Hand the warm lead to your team from the unified inbox.
Built for lead generation
Capture details and tag every lead by campaign.
See it in 4 steps
Meta ad
Your ad appears in the customer's feed.
Click
The customer taps Send message.
WhatsApp opens
A conversation starts with your business.
Automation replies
Then a team member takes over when needed.
Eligible service messages sent within the applicable 72-hour window after a customer starts a chat from a Meta Click-to-WhatsApp Ad can receive Meta's free messaging treatment. Meta's eligibility rules and policies apply.
This is separate from the 1,000 free service conversations. That monthly allowance is per WhatsApp API number and is explained on the pricing page. Advertising costs are paid to Meta and are not part of our plans.
Common questions
Is the 72-hour benefit the same as the 1,000 free conversations?
Who pays for the ads?
Is every message after an ad free?
Talk to a platform expert.
Or write to [email protected]