Home / Features / Click-to-WhatsApp Ads
Available

Turn ad clicks into WhatsApp conversations.

Run Meta Click-to-WhatsApp Ads, let automation greet every new lead, and pass the promising ones to your team.

    Animated demo with sample data

    Key benefits

    What you get

    Customers start the chat

    One tap on the ad opens WhatsApp with your business.

    Instant automated follow-up

    The AI chatbot or an automation replies in seconds.

    Human team member joins in

    Hand the warm lead to your team from the unified inbox.

    Built for lead generation

    Capture details and tag every lead by campaign.

    How it works

    See it in 4 steps

    1. Meta ad

      Your ad appears in the customer's feed.

    2. Click

      The customer taps Send message.

    3. WhatsApp opens

      A conversation starts with your business.

    4. Automation replies

      Then a team member takes over when needed.

    Use cases
    Local offers and launchesAppointment bookingsCourse and admission enquiriesQuote requests
    72-hour ad window72hours, Meta's applicable window

    Eligible service messages sent within the applicable 72-hour window after a customer starts a chat from a Meta Click-to-WhatsApp Ad can receive Meta's free messaging treatment. Meta's eligibility rules and policies apply.

    This is separate from the 1,000 free service conversations. That monthly allowance is per WhatsApp API number and is explained on the pricing page. Advertising costs are paid to Meta and are not part of our plans.

    FAQ

    Common questions

    Is the 72-hour benefit the same as the 1,000 free conversations?
    No. The 72-hour window is Meta's treatment for eligible messages after an ad click. The 1,000 free service conversations are a separate monthly allowance per number under our offering.
    Who pays for the ads?
    You do, directly to Meta. Advertising costs are not included in any Chatomatic plan.
    Is every message after an ad free?
    No. Only eligible service messages inside the applicable window receive Meta's free treatment, subject to Meta's policies.
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